WHAT IS A FLYER? A flyer is basically a single page leaflet advertising a nightclub, event, service, or other activity.
Flyers are cheap to produce (you can copy a couple of hundred for just a few dollars), easy to change or update, can be put up for free, and can be distributed by yourself.
Flyers are typically used by individuals or small business and are a form of small scale, community communication.A typical flyer is usually printed on 8.5 inch by 11 inch paper and are distributed on street corners, placed on cars, etc.
There are many variations on the flyers such as smaller flyers, flyers that have individual tabs with your contact information on the bottom, etc
WHAT IS THE BEST TYPE OF FLYER?
An 8.5 x 11 flyer with 10 or 15 tabs on the bottom is much more effective than a plain flyer that requires someone to stop and write down your telephone number or web site.
Also these type of Flyers are better than someone taking down your flyer right away because 10 times as many people will be able to take a tab than the whole flyer!
WHERE TO POST YOUR FLYERS?
Place flyers only in places where you're allowed to and where you place them will be up to you!
Grocery Stores - almost always have places for flyers, brochures, business cards, etc. They either have a place that allows for you to tack them to a cork/bulletin board or they have a place where you can tape flyers to the wall.
Laundromats- are another good place for flyers. They almost always have a place for flyers (even tiny Laundromats) and because people spend a lot of time in there they have time to read them.
Convenience Stores - Most convenience stores have some sort of cork board near the ATM (Automatic Teller Machine). If they don't, Most convience stores will allow you to tape a flyer near the ATM. This may be on the ice machine, or the wall but usually if you see one flyer there already it is safe to place a flyer there.
Library - Check out your library. The local library usually has a place for flyers. They may even have an entire table dedicated to flyers, brochures, etc.
Local Mom and Pop Shops Your local pizza shop? The local barber shop? There are places all over yourtown that accept my flyers. Basically keep an eye out for a place that accepts flyers. Even in a little shopping center/malls there are stores that might take your flyer.
Colleges or Universities- there are typically some places at colleges that allow anyone to place flyers. There are typically other places that only allow official flyers that have been approved by the school. Approval is USUALLY easy. So don't neccessarily think that approval is out of the question.
But if the college you choose is like many others across the country, when you put up a flyer tonight, tomorrow morning it will be plastered over with ads for fraternity parties and upcoming meetings.
TIPS FOR COLLEGES
Tip #1: Get permission first:
Some schools first require that all flyers be approved by the dean's office or by student activities, then stamped with an official seal.
Tip #2: Don't hog the boards:
Tip #3: Remove your old flyers:
Don't wait months to take down your out-dated flyers.
Tip #4: Posting on walls are no-no's:
Nearly all colleges and universities across the nation prohibit sticking flyers to interior or exterior classroom walls. Taping or stapling flyers to walls eventually will peel off the paint, can damage drywall.
Tip #5: Never use glue or staple guns:
Heavy-duty staple guns are a no-no because they tear up the boards. Instead, use an office stapler, or a "light-duty" staple gun. Don't use glue on plexiglass or on glass — it's almost impossible to remove without damage.
Tip #6: Keep track of the best locations: Spend an hour or two going around your campus to do a bulletin board inspection — where they are, how heavily covered they are, and how well they're maintained.
Keep detailed notes about your observations of each location. Sit for an hour or two studying, or reading, monitor "traffic" in front of certain board locations. Write down how many students walk by the boards and note how many actually stop for a minute or two to read flyers.
Tip #7: One time-tested option is to place flyers on the backs of stall doors in restrooms, if it's permitted. These locations are the ultimate captive audience.
Tip #8: Classrooms vs. Hallways:
In classrooms, students are stuck in one place for an hour or more. If you place your flyers inside classrooms on the small bulletin boards near the doors, you'll get the whole class's attention. . But classrooms are better for reaching specific target market, while if you're looking for maximum exposure, hallways may be best. There may get 200 kids through a classroom in a day, but you may have 2,000 students walk down a hallway.
Tip #9: Best time of day to post your flyers: Go late at night or early in the morning.
Tip #10: Where to post on a board?
Try to put your flyers at eye level and remember than everyone isn't the same height. Some people are taller than others, while others use wheelchairs.
Tip #11: What if somebody post flyers over yours?
If someone slaps their flyers over yours, remove theirs. You have that right. But knowing how much you hate it when this happens to you, don't perpetuate the problem. That's precisely why you shouldn't post over someone else's flyers.
PLACES TO TRY AT YOUR OWN RISK:
ATM Machines - These machines are some peoles favorite place to put flyers. They tape them right on the side of the ATM machine. They typically put these flyers up on a Friday night or Saturday morning so that they'd be up all weekend before the bank people came back to tear them down. This is exceptionally good to do on holiday weekends where people spend more money and the bank is typically not open on monday so the flyer stays up another day. Again try this at your own risk.
Pay Phones - I have seen people tape their flyers to the sides of pay phones. Be wary of doing this as this could get you into trouble.
Mail boxes DO NOT DO IT. This is a FEDERAL offense, only Postal workers or the home-owners are allowed to put anything in mailboxes.
Hopefully, you found this page helpfull, please bookmark it and come back regularly! As when I learn new techniques or tips, I will post them on this site
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