An effective banner can make the difference between an unsuccessful and successful promotional campaign. I have found that the following banner design tips can increase CTRs (Click Through Ratios) and referral sign ups. I hope these tips help you increase your referral downline.
(1) Banner placement! Whenever I want to increase my down line (referrals) in any program that I am promoting especially during a “referral contest”!
I always place that banner in the top spot on my sites/blogs that I have more than one affiliate banner on. Seems that the highest banner get the most sign ups!
(2) Since search engines can not "read" images. I make sure that I use the "Alt" tag/attribute in all of my banners! Another important feature of the "alt tag" is that it a great place to put your keywords in!
An example of using the “alt tag”
<*a href=“http://realstat.info”><*img src="http://banner.gif" alt=“Banner Tips, realstat.info”>MySite <*/a>(To make the code work remove the *)
Notice that I have used a keyword and my site name in the “alt” tag. I prefer to have the keyword first and the site last! Of course, you can just use a keyword(s) or just your site’s URL.
(3) Another important code that I always add to my banner coding is the “target” coding.
An example <*a href=“http://realstat.info” target=“_blank“><*img src=“http://banner.gif “ alt=“Banner Tips, realstat.info”><*/a>(Again to make the code work remove the *)
When my sites visitor clicks on my banner, they are taken to the site in a new window. So when they close that window, they are back on my site. This is a great code when you are promoting more than one affiliate site and you hope that they will sign up for more of the sites that your are promoting.
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